Influencer marketing

Influencer marketing is a type of advertising that enables companies to work with people who have a following for more exposure for their brands. Businesses could ask an individual with a sizable following to post social media material promoting their goods or services. On social media, people frequently follow people they trust, so if they see someone they follow promoting your business, there is a built-in trust factor you can rely on to increase your conversion rate.

Determining whether influencers might be a good fit for your organization is a crucial component of any influencer campaign.

Course Overview


For a number of reasons, influencer marketing is a popular strategy. It’s not only a rapid approach to improve brand awareness, but it’s also an affordable option to put your company in front of customers who are probably interested in your goods. Using internal and industry experts with active networks to assist reach quantifiable business goals is known as influencer marketing.

This SOFTEN TECHNOLOGIES course, the top provider of software training in Kochi, is all about strategy. Although there isn’t a universal, one-size-fits-all influencer marketing plan template, you will discover how to customize one utilizing the two-step flow model of communication for a variety of B2B, B2C, and charitable businesses. But, this course also covers tactics. “Strategy without tactics is the slowest path to triumph,” in my opinion. Without a strategy, tactics are only pre-defeat noise. Hence, by enrolling in the top software training programme in Kerala, you will learn both of these things and much more.

An approach to marketing called influencer marketing focuses on particular people rather than the target market as a whole. It finds the people who have the most influence on potential customers and centers marketing efforts around them. Building connections with prominent people in order to promote a good or service is the aim of influencer marketing. It is believed that if these people appreciate and support a product, their followers are more inclined to feel the same way. Influencer marketing has the potential to be a successful strategy for attracting new customers and promoting a good or service.

You may better understand what influencer marketing is by taking this course from Kochi’s No. 1 Training Institute. You’ll comprehend how Influencer Marketing helps your company grow in a good way. You will receive detailed information on the extraordinary increase of influencer marketing and its advantages. You must comprehend influencers in order to completely comprehend influencer marketing. Thus, this influencer marketing course aids in your comprehension of this additional marketing component. You will get knowledge of influencers and various influencer marketing initiatives. In order to better comprehend influencer marketing’s strategies, you will also read through its best practises.

Enroll in the SOFTEN TECHNOLOGIES Influencer Marketing course to learn about influencer marketing, and you’ll receive a certificate proving you passed the course.


Students and professionals in the fields of marketing, public relations, online marketing, and community managers. Businesses who wish to begin using influencer marketing and learn more about this emerging global trend.

The power of social media influence generates billions of dollars in income every year. This course will look at what it means to be an influencer, how to do it, and how to leverage other people’s influence to create a strong and successful brand. Two marketing strategies will be developed by the students, one to develop their own influencer platforms and the other to use other influencers to boost sales for a company.

establishing brands on social media Influence is a marketing elective that is meant to supplement previous marketing coursework and give students a broad understanding of various marketing strategies and disciplines. Influencer marketing is primarily approached from two perspectives: that of the influencer, who wants to grow her audience and make money off of her influence, and that of the brand, which wants to partner with the most profitable influencers to gain the most exposure for their products and solidify their brand recognition among current customers.

Respected guest speakers, including those from both sides of the influencer connection, brands, and individuals, are expected to address the class and encourage student participation.

  1. Soften Technologies is the No. 1 Frontrunner professional IT training Company in Kerala. We are having 12 plus years of experience in this sector and is distinguished from a mediocre one by factors like alumni, track records, facilities, and faculty members. Soften trained above thirty thousand plus satisfied IT experts.
  2. We have well-structured courses and effective training methodology. The curriculum must cover different spectrums of the industry and provide the students with in-depth knowledge. Soften ensures quality and updated training for every trainee to cope with the ever-updating IT industry. Even after the completion of your course, the materials that you have been provided should act as a good technical reference.
  3. Faculty members with core industry experience. All our trainers are IT professionals with having 7+ years of Industry Experience. They not only teach the course curriculum but also provide hands-on training to the students and enrich their learning with their own professional experiences. While choosing Soften, you can make a point to interact with the faculty to get to know them better as your career guide.
  4. We Soften Technologies is your ticket to the corporate world. The objective of joining a course is to secure a coveted job which will advance your career. Our students are well placed across the globe. We are having a very good track record of placements. You can speak with our alumni directly to find out how we assist during an interview at a renowned enterprise.
  5. We have well-equipped lab with the necessary facilities and amenities. State-of-the-art and modern infrastructure will enhance your educational experience and help you to hone your skills the right way.

Training Type


Batch Timings

For the latest training schedule, please Contact @ 8129701739

Weekdays    ( Monday -Friday )

Early Morning   (7.30-9.30) , (7.30-10.30)

Morning  ( 9 AM – 12 PM)

Afternoon ( 12-3 PM)

Evening ( 3PM – 5.30 PM), ( 3PM – 6 PM)

Weekend Batches

Saturday / Sunday  ( 7.30 AM – 3 PM), ( 9 –5 PM)


Based on Candidate’s Requirement.

Training is available in small groups as well as on one-to-one basis.

  1. STED COUNCIL (Scientific & Technical Education Development Council)

Affiliated to STED COUNCIL (NGO under NCT, New Delhi, Govt. of India.)

The STED council stays abreast with the update technologies and partner with the best in the industry to give quality education worldwide in global format.

The Merit Certificates issued by STED COUNCIL are accredited and recognized by globally renowned consultants, institutions and quality management, international accreditation organisations making certificate valid across the world and creating immense opportunities for each and every passing out student in the world job market

  1. National Council for Technology & Training (NACTET)

Affiliated to NACTET
Authorized Training Partner

National Council for Technology and Training (NACTET) is an autonomous organization registered under Govt of Kerala and Government of India NCT, New Delhi under Indian trust act. The objective is to create a workforce empowered with improved skills, knowledge and internationally recognized qualifications to gain access to decent employment and ensure India`s competitiveness in the dynamic Global Labour market.


We help our students get placed in the best IT companies in the world.